Innovation Diffusion for Rural Development

The land grant universities are great creators of new knowledge. Much of the knowledge generated at land grant universities has application in rural areas, both in agriculture and in other sectors. More efficient systems are needed for communities to become aware of new technologies and better understanding of human dynamics associated with adoption of new technologies. Moving from awareness to adoption requires assessment. Assessment involves determine whether the knowledge base is sufficiently developed to implement; awareness of potential adverse consequences as well as benefits is important in the assessment process.