Strengthening the ability of the land grant university system to execute its rural development mission

Innovations in Agriculture and Rural Development

A free webinar series designed for business owners and entrepreneurs to learn more about university developed technology that may be relevant to your current or future business operations. Please email John Mann to register for the free webinar(s).

Webinar:

Supporting Rural Business Success Through New Media Marketing Research (Tuesday, May 12, 2015)
2:30 PM ET/11:30 AM CT

Description: This webinar will introduce learners to the founders of the Center for Rural Enterprise Engagement, some of their online marketing research results/implications and plans for the future. The purpose of the center is to assist small, rural businesses with the information and resources to maximize their online marketing efforts. Limited resources (and sometimes interest) can inhibit business operators from expanding their circle of influence via social media. We feel that effective online marketing can help rural businesses maintain viability in times of uncertainty. The Center’s mission: “As a generator and source of knowledge about new media technologies, the Center will enable rural businesses to flourish in ever-changing environments. We make research-based knowledge discoverable and accessible to individuals, businesses, and communities. Our endeavor will foster positive changes to rural livelihood.”

Presenters:
Lauri Baker
is an associate professor in agricultural communications at Kansas State University. Her research and grant work are focused on new and social media, agenda setting, decision-making, and public discourse. She teaches courses in new media technologies and agricultural communication theory. She received her M.S. and PhD in Agricultural Communications from the University of Florida.

 Cheryl Boyer is an Associate Professor and Extension Specialist for ornamental nursery crop production and garden centers at Kansas State University. She holds a BLA (Landscape Architecture) and MS in horticulture from Oklahoma State University. Her doctoral degree in horticulture was earned from Auburn University in 2008. Her research has focused on alternative potting materials for nursery crops and social media marketing for retail garden centers.

Hikaru Peterson is a Professor of Agricultural Economics at Kansas State University. She holds an MS and PhD in agricultural economics from Cornell University. Her research area is food and agricultural marketing with emphasis on consumer issues.

To access the free webinar go to: https://connect.msu.edu/newtech/ and select “Enter as a Guest.” You will then be directed to the MSU Adobe Connect page. If you need technical assistance accessing the page, please contact MSU Adobe Connect at:  (517) 355-2345 or 1-800-500-1554.

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Archived Webinars:

Subsurface Water Retention Technology (SWRT) for Crop Improvement on Coarse Textured Soils (4/8/15)
Alvin Smucker, Michigan State University
Summary: Meeting demand for sustainable food and cellulosic fiber supplies on small and large farms will be a major challenge for 21st Century agriculture. Soil water deficits rank among the highest stress limitations to plant growth and productivity. Although supplemental irrigation, increasing fertilization and manure applications to highly permeable soils may increase seed and biomass production, in the short term, these management practices may not be sustainable due to elevated leaching losses including nutrients, pesticides, pathogens and farm animal endocrine disrupting compounds (EDCs) to groundwater supplies. Solution: One solution presented in this webinar is Subsurface Water Retention Technology (SWRT) which is drought resilient water and nutrient conservation technology that produces greater quantities of grain, cellulosic biomass and vegetables with less water and fewer nutrients. SWRT has been demonstrated to double soil water holding in corn root zone in sand and significantly increase production. Additionally, SWRT has potential applications for other crop production.
PowerPoint     Recording

Integrated Bioprocessing Research Laboratory: From Benchtop to Proof of Concept (4/2/15)
Hans Blaschek & Vijay Singh, University of Illinois
Summary: Overview of the Integrated Bioprocessing Research Laboratory (IBRL) which has been designed as a flexible, state-of-the-art plug-and-play pilot scale facility. Its focus is to advance research and education regarding renewable fuel, food and fiber-based processing platforms and to stimulate bio-economic development in the State of Illinois through translational scale-up of developed technologies leading to commercialization.
PowerPoint     Recording

Soil functional maps for crop management and planning (12/9/2014)
Phillip Owens, Purdue University
Summary: Research at Purdue University has created a soil mapping process that delivers soil properties on a continuous basis that predicts multiple soil properties across the field. The method creates maps of chemical properties which affect nutrition of crops, but also predicts physical properties which affect water availability. Both soil fertility and water availability are important for predicting crop performance. The resulting maps are flexible and can be combined to create different indices for specific outcomes. This method has been developed and streamlined to map large or small areas across the USA. Also, additional soil information can be added to the model to continuously improve the maps.
PowerPoint     Recording

C3d: Moving Laboratory Research on Pathogen Detection into Commercial Practice (11/4/14)
Michael Ladisch and Eduardo Ximenes, Purdue University
Summary: An essential component of pathogen and other microorganism detection in food and water is sample preparation so that the pathogen is at a sufficient concentration and can be readily detected. The approach discussed here uses the C3D instrument. It involves rapid microfiltration of liquid samples derived from either food or water, where the system removes water through microfiltration thereby concentrating the microorganisms. This results in a 1000-fold concentration of microorganisms. When followed by micro-centrifugation, a pellet of viable microorganisms results that may be probed for the presence of pathogens used in either antibody or PCR-based methods.
PowerPoint     Recording

The Diverse Roles of Universities in Regional Innovation Ecosystems: Case Studies from University of California Campus (10/28/14)
Martin Kenney, University of California
Summary: Broadly speaking, universities and university technology transfer play an important role in encouraging economic development. This webinar will feature research from Dr. Martin Kenney’s and co-Author Dr. David Mowery’s most recent book titled Public Universities and Regional Growth: Insights from the University of California. In his presentation, Dr. Kenney will discuss the California knowledge economy, university-industry relations, the linear and other tech transfer models, the reality in other domains, who starts firms, and commercialization vs. engagement.
PowerPoint     Recording

Prairie AquaTech: Improving animal health, nutrition, and production efficiency (10/21/14)
Bill Gibbons and Mike Brown, South Dakota State University
Summary: Roughly 2/3 of the world’s major fish stocks are currently fished at or above capacity. To keep pace with global demand, about half of all seafood consumed is now farmed. Without aquaculture, the UN FAO reports the world will face a significant seafood shortage by 2030. This has led to a significant demand for sustainable aquaculture feedstuffs and health supplements, which is the largest operating cost for aquaculture production. Prairie AquaTech specializes in new microbial approaches to aquaculture and other animal feeds and health supplements, and has developed a process that will replace more expensive natural resources currently being used in animal feeds, such as fishmeal.
PowerPoint     Recording

Pan Genome Systems: Developing a novel and effective vaccine for Johne’s Disease (9/24/14)
Adel Talaat, University of Wisconsin-Madison & Jon Sandbrook, President of Pan Genome Systems
Summary: Pan Genome Systems is currently developing a novel and effective vaccine which is delivered one-time in the first 30 days of life of the animal and provides a lifetime of protection. The potential global market for such a vaccine in the dairy cattle industry is estimated to be $280-360 million per year, with around $50-70 million of this in the U.S.
PowerPoint     Recording

Responding to an S.O.S. from the Commercial Beekeeping Industry (4/22/14)
Marla Spivak, University of Minnesota
Summary: As bees are directly or indirectly responsible for 35% of our diet through their pollination services, it is critical to increase effort to keep bees healthy and to provide hands-on assistance to the beleaguered beekeeping industry throughout the U.S.

PowerPoint     Recording

High rate renewable energy production with the Static Granular Bed Reactor (SGBR) (4/3/14)
Tim Ellis, Iowa State University
Summary: An exciting new anaerobic treatment technology, the static granular bed reactor (SGBR), has been developed and patented at Iowa State University to treat a variety of wastewaters from municipal, industrial, and agricultural sources.  Due to its unique reactor configuration, the SGBR allows for more efficient and cost-effective treatment in a smaller footprint, without the need for expensive membranes, heat exchangers, mixers, etc.
PowerPoint 
    Recording

Expediting the Commercialization of Biobased Products via OBIC’s ® "Cell to Sell" Innovation Model (3/27/14)
Dennis Hall, The Ohio State University
Summary: OBIC is a Bioproduct Innovation Center in the College of Food, Agricultural, and Environmental Sciences at The Ohio State University. This presentation will discuss a unique cluster development strategy that brings together stakeholders from across the biobased product supply chain.
PowerPoint     Recording

Integrating perennial grasses for sustainable agricultural systems to maximize farm profitability (3/11/14)
DoKyoung (D.K.) Lee, University of Illinois
Summary: Dr. Lee will discuss sustainable agricultural systems integrated with perennial grasses; how to design and establish market potential, a case study, and an on-farm example.
PowerPoint     Recording

Increasing production efficiency through reproductive management (2/18/14)
Rick Funston, University of Nebraska
Summary: Dr. Funston will discuss the importance of having a high percentage of beef calves born early in “your” calving season, whenever that is. This event coupled with overall reproductive rate is a major economic driver in cow/calf operations and has a profound impact on the profitability of any beef cattle operation.
PowerPoint      Recording

Maximizing Bioenergy Production during Wastewater Treatment (5/22/13)
Lance Schideman, University of Illinois
Summary: Discover new advances in the production of biodiesel from swine waste. This new technology allows for recaptured waste water, which is still rich in production materials, to be further refined and used to increase final biodiesel output.
PowerPoint          Recording

New Poultry Vaccine Tech: Leadership for Advanced Responses to Animal Diseases (5/14/13)
Daral Jackwood, The Ohio State University
Summary: Challenges related to poultry vaccines and Dr. Jackwood will present a solution that his new venture, Leadership for Advanced Responses to Animals Diseases, is employing by using the VLP technology.
PowerPoint           Recording

Thermal Aid: Managing Heat Stress in Cattle (2/12/13)
Don Spiers, University of Missouri
Summary: Thermal Aid is a smart phone app that combines information on both weather and/or respiration rate of livestock that allow producers to make crucial decisions regarding environmental stress and animal welfare.
PowerPoint          Recording

Working with Distilled Spirits (2/26/13)
Kris Berglund, Michigan State University
Summary: Explore new fermentation technology options in the production of distilled spirits from Dr. Kris Berglund, a distinguished professor and entrepreneur.
PowerPoint          Recording

Farm-Based Biocontrol Seed Treatments for Improving Soybean Yields (3/28/13)
Brian McSpadden Gardener, Ohio State University
Summary: Beneficial bacteria exist in all agricultural soils. However, their natural distribution does not allow maximum benefits to be conferred to the crop. Treating seed with beneficial bacteria can help to ensure proper root colonization and expression of beneficial activities.
PowerPoint          Recording